Messe Frankfurt is approaching the completion of a major digital transformation as part of one of the most ambitious initiatives in the company’s history. Project Progress represents a strategic shift from legacy, on-premise systems to a fully integrated, cloud-based ecosystem designed to support a more data-driven and scalable future. Chris Pendley, Director of Data & …

Event personalization has steadily moved up on the list of priorities for event organizers. In a world of individual algorithms and instant gratification – attendee expectations have grown. They want every event to enable them to meet their goals without having to struggle or rely on chance. The pressure is on organizers to provide the …