Messe Frankfurt is approaching the completion of a major digital transformation as part of one of the most ambitious initiatives in the company’s history. Project Progress represents a strategic shift from legacy, on-premise systems to a fully integrated, cloud-based ecosystem designed to support a more data-driven and scalable future. Chris Pendley, Director of Data & …

Event personalization has steadily moved up on the list of priorities for event organizers. In a world of individual algorithms and instant gratification – attendee expectations have grown. They want every event to enable them to meet their goals without having to struggle or rely on chance. The pressure is on organizers to provide the …

Meetings are the beating heart of any event. Formats may differ – from high-speed networking to curated board sessions – but their success depends on one thing. That is meaningful human connection, enhanced by smart technology. Here’s how each meeting format is evolving into a smarter and more rewarding experience for organizers, exhibitors and attendees …

Seamless trade show event management software is key to delivering engaging and value-driven smart events. Organizers must provide a platform that empowers exhibitors and sponsors to prove ROI. The software must also ensure that attendees have a seamless and enhanced experience online and offline. This article will cover the main attributes of event management software: …

For most AI chatbots, a simple web search could return a biography of the famed physicist Albert Einstein. But Message Matrix has a different purpose. The digital assistant wasn’t built to answer history questions – it was designed to be a concierge guide for attendees and exhibitors, delivered through platforms such as WhatsApp.  Need to …

In an event landscape that demands scale, flexibility and measurable impact, ExpoPlatform positions itself as a full-service event technology partner for large trade shows, exhibitions and conferences. This article breaks down the core advantages of ExpoPlatform — the features and benefits that help organizers boost attendee engagement, simplify event operations and improve return on investment …

Tradeshows are becoming more expensive to organise. Geopolitical tensions are affecting supply chains and economic uncertainties are pushing upward pressure on inflation.  In addition, rising venue rental costs and wage pressures are weighing down on already constrained budgets by companies demanding measurable outcomes and demonstrable ROI. Organisers have their task cut out – manage the …

Market consolidation may create “unhealthy competition” but leaves opportunities for smaller planners, according to an industry leader. Ashley Roberts, managing director for CONNECT, highlighted how a growth in acquisitions over recent years can stifle innovation because many are unable to compete with the “large tool chest” of major groups. But he believes it opens doors …

The hyper-personalisation of event engagement has been highlighted as a key focus for 2024 in a new report. Predictions from the IBTM study suggest technology and attendees will start to interact to create a more personalised user experience. You can read more of this main story below. Other pieces in this week’s event roundup include: …

Less than a quarter of event organisers are “actively exploring” the potential of generative AI, according to an industry expert. ChatGPT-like tools made a splash this year having rapidly developed capabilities to quickly create quality content in text, image and video. But Mark Parsons, director at Events Intelligence, told how he had been left “alarmed” …