The exhibitor strategy has remained relatively straightforward for decades. They invest in a stand, attract attendees and hope that leads convert into real opportunities. That model is now obsolete and the exhibitor approach to events has fundamentally changed. In the following guide we will explore: What was the traditional exhibitor approach to events and why …

Jordan Yeates has joined event technology provider ExpoPlatform as its new Director of Engagement and Commercialisation. The appointment represents a significant step forward in the company’s goal to help clients elevate their event experiences and maximise digital ROI. Jordan makes the transition to the technology provider from major event organiser IMEX Group, where he previously …

UFI has shown positive industry results in the latest edition of its Global Exhibition Barometer. It revealed that 90% of companies outside of the Gulf Cooperation Council (GCC) have seen minimal negative impact from the current situation in the Middle East. A total of 27% of global exhibition businesses also expect annual revenue growth of more …

ExpoPlatform has been appointed to support tech-enriched meeting experiences across a number of Hyve’s events. The move involves structured meeting formats across flagship shows including Shoptalk Europe, Shoptalk Spring, Shoptalk Fall, Shoptalk Luxe, Groceryshop, POSSIBLE Miami, Fintech Meetup, Bett and CWIEME. Hyve facilitated more than 160,000 meetings in the last year – cementing the organiser …

Easyfairs is taking over full ownership of Nordic Live Expo, having been a long-term shareholder. The organizer now seeks to increase its commitment with a complete takeover. It is also a strategic move to further growth and development in the Nordics region. Your other main industry stories include: Arc appoints new US CEO and Group …

Events in the Middle East have cast a worrying question mark over the region ever since the conflict began earlier this year. The inherent impacts of these tensions are profound for the exhibition industry. Exhibitors, sponsors and attendees need to know which events are still going ahead in the region and how venues and organizers …