The ExpoPlatform blog
‘Why stop at $2m when the marketing pie is $10m?’
The balance of power in marketing is shifting toward in-person events – and those who can capitalize on their data will reap the rewards, according to an industry leader. Paul Miller, CEO of Questex, argues smart organizers are waking up to a world where they aren’t just selling booths – they’re now data engines with …
Nineteen Group forms strategic partnership with Montgomery Group
Welcome to the Week in Events. You top story is Nineteen Group has expanded its portfolio following a strategic partnership with Montgomery Group. At the core of this collaboration is the forthcoming Professional Woodworking Expo. The built environment and manufacturing event will be co-located with InstallerSHOW 2026 and the Painting & Decorating Show at the …
UFI report shows drive towards improved event formats
Welcome to the Week in Events. Your top story is that more than a third of eventprofs believe shows need format improvements, according to a new UFI study. The latest Global Exhibition Barometer highlights how the exhibition industry is witnessing increased activity and profits, rising AI adoption and a strong desire for enhanced formats. A …
The top 10 event tech challenges facing the industry
Eventprofs now have high expectations for what digital tools can do for organizers when adopted and invested in. That’s especially true as 2026 gets into full flow. But what are the biggest event tech roadblocks facing the industry? Implementing AI: from trending to training Avoiding the tech versus talent pitfall The age-old integration issue Personalizing …
Out-of-the-box AI ‘not good enough’ for eventprofs
Generic tools don’t cut it for the specialized world of B2B exhibitions and organizers must now cross the “second door” of personalization, according to an industry expert. Stephan Forseilles, chief digital officer at Easyfairs, argues the market has moved past the era of asking “how” to do things and is now stuck wondering which tools …
Informa and DWTC join forces at pivotal time for Dubai
Informa Group and Dubai World Trade Centre (DWTC) have entered into a strategic partnership to create a new B2B live event business. inD – pronounced “indee” – will combine a portfolio of over 40 brands across Turkey, Egypt, the UAE, India and Bahrain. The launch expects to see combined annual revenues of $650 million in …
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