UFI has express its solidarity with Middle East events community amid military escalations across the region.  The organization has released a statement which sets out the safety and wellbeing of industry professionals is at the top of its minds and of paramount importance. Here are your other top headlines from the events industry this week: …

Event chiefs might have grown too detached from their own exhibitions to understand where they are failing on experiences, according to an industry strategist. Barış Onay, founder of Precision Communities, argues organizers are hiding behind expensive technology to mask the disorganized state of their underlying data. He believes industry bosses need to step up and …

There is a range of event meeting formats available, but finding the right one to your purpose is where it matters. Attendees and exhibitors increasingly want hyper-personalized experiences that make it easy to achieve their goals. The expectation and pressure are on organizers to provide the correct formats to facilitate this. So what are the …

Exhibitions are thriving in a world where “uncertainty is certain” thanks to a long history of dealing with disruption, according to an industry leader. Chris Skeith OBE, CEO of UFI, argues the sector has become “insanely good at dealing with disruption” and is now moving toward a state of permanent operational readiness. It was highlighted …

The balance of power in marketing is shifting toward in-person events – and those who can capitalize on their data will reap the rewards, according to an industry leader. Paul Miller, CEO of Questex, argues smart organizers are waking up to a world where they aren’t just selling booths – they’re now data engines with …