Event personalization has steadily moved up on the list of priorities for event organizers. In a world of individual algorithms and instant gratification – attendee expectations have grown. They want every event to enable them to meet their goals without having to struggle or rely on chance. The pressure is on organizers to provide the …

Easyfairs has made a significant expansion to its hospitality and retail portfolio with two takeovers. The event organizer has acquired Food Hotel Tech and Tech For Retail as part of its wider growth strategy. Your other top headlines include: Informa announces the appointment of the inaugural inD CEO WTM Africa 2026 opens to record numbers …

The era of the monolithic trade show is dead as priorities shift toward hyper-everything experiences where relevance is the goal, according to an industry expert. Narisa Wild, chief digital officer at Clarion Events North America, argues that being able to synthesize complex behavioral signals will now separate innovators from followers. Clarion is among an elite …

Out of the many challenges facing the industry in recent years – event tech integration remains the most persistent. Although the issue itself has layers, business leaders believe that the solutions are simple in theory but require universal commitment in practice. Why is event tech integration such a challenge? We will cover the following points …