The balance of power in marketing is shifting toward in-person events – and those who can capitalize on their data will reap the rewards, according to an industry leader. Paul Miller, CEO of Questex, argues smart organizers are waking up to a world where they aren’t just selling booths – they’re now data engines with …

Welcome to the Week in Events. You top story is Nineteen Group has expanded its portfolio following a strategic partnership with Montgomery Group. At the core of this collaboration is the forthcoming Professional Woodworking Expo. The built environment and manufacturing event will be co-located with InstallerSHOW 2026 and the Painting & Decorating Show at the …

Welcome to the Week in Events. Your top story is that more than a third of eventprofs believe shows need format improvements, according to a new UFI study. The latest Global Exhibition Barometer highlights how the exhibition industry is witnessing increased activity and profits, rising AI adoption and a strong desire for enhanced formats. A …

Eventprofs now have high expectations for what digital tools can do for organizers when adopted and invested in. That’s especially true as 2026 gets into full flow. But what are the biggest event tech roadblocks facing the industry? Implementing AI: from trending to training Avoiding the tech versus talent pitfall The age-old integration issue Personalizing …

Generic tools don’t cut it for the specialized world of B2B exhibitions and organizers must now cross the “second door” of personalization, according to an industry expert. Stephan Forseilles, chief digital officer at Easyfairs, argues the market has moved past the era of asking “how” to do things and is now stuck wondering which tools …

Informa Group and Dubai World Trade Centre (DWTC) have entered into a strategic partnership to create a new B2B live event business. inD – pronounced “indee” – will combine a portfolio of over 40 brands across Turkey, Egypt, the UAE, India and Bahrain. The launch expects to see combined annual revenues of $650 million in …

The event show floor is alive with data – signals, interactions and choices – waiting to be transformed into insight.  AI is the invisible backbone of modern events, orchestrating everything from matchmaking to follow-up. It’s the greatest enabler.  Your goal is not to make events more automated – but to make them more personal, impactful …

Exhibition businesses appear to be navigating a “notable” disconnect between public innovation claims and actual digital adoption, according to Event Tech Forecast findings. New global survey data in the report by ExpoPlatform reveals 74% of firms position themselves as leading innovators, while 45% admit artificial intelligence has yet to meaningfully impact their business models. Kai …

Welcome to the Week in Events. Media 10 has acquired the built environment exhibition Futurebuild from Easyfairs. The show will co-locate with UK Construction Week London at Excel. This will create a powerhouse event for the industry that will bring together over 25,000 visitors. Your other top stories include: Event Tech Forecast reveals a shift …

ExpoPlatform will bring its intelligent speed networking to boe international to supercharge connections at this major industry event. The Messe Dortmund show will see the implementation of NetWorks for the first time during this week’s edition. Organizers will utilize the speed networking platform to enable high-value connections quickly. Here are your other top headlines from …

The foundation of your live event starts with building a premier expo floor plan. Having the right tools at your disposal to create this is key to setting your show up for success. It makes it easy for attendees to navigate your event and gives exhibitors an opportunity to highlight their key messaging at the …

ExpoPlatform has appointed Chris Haddow as its new Chief Growth Officer to build upon its global partnerships and drive long-term expansion.  Chris will lead the event technology provider’s expansion through innovative product development, marketing and sales. He brings more than a decade of experience in associated sectors, having held senior revenue and global sales roles …

ExpoPlatform has appointed Céline Laukemann as Head of Partnerships to spearhead growth of its AI-powered speed networking. Céline’s focus will be on scaling NetWorks, a standalone product designed to trigger business opportunities which benefit organizers of small-to-largescale exhibitions and conferences. She has more 20 years of expertise in leading go-to-market strategies, with over a decade …

Welcome to the Week in Events. Your top story is that Hannover Fairs Turkey has created a new company in Dubai as it seeks to strengthen its position in the region. The Deutsche Messe subsidiary has appointed Mehtap Gürsoy as new managing director as part of the move. Other top stories this edition include: IMEX …

Meetings are the beating heart of any event. Formats may differ – from high-speed networking to curated board sessions – but their success depends on one thing. That is meaningful human connection, enhanced by smart technology. Here’s how each meeting format is evolving into a smarter and more rewarding experience for organizers, exhibitors and attendees …

Seamless trade show event management software is key to delivering engaging and value-driven smart events. Organizers must provide a platform that empowers exhibitors and sponsors to prove ROI. The software must also ensure that attendees have a seamless and enhanced experience online and offline. This article will cover the main attributes of event management software: …

Increasing sustainability at events is an important target for event organizers – a trend which is set to continue. But how much of a possibility it really is for the events industry is a topic of debate. There is an expectation for businesses of all kinds to be making some progress in reducing their carbon …

An advanced event organizer mobile app is key to extending your live shows into the digital space. They empower visitors to connect, share content and retrieve leads in real-time. This is the true hybrid experience – in-person connection, enhanced by technology. This guide will explore the main features: Highlight your brand and key messaging on your …

Welcome to the Week in Events. Your top story is that GITEX is to launch events in four more cities to help ensure progress AI “serves all humanity”. The announcement was made during the landmark 45th edition of the show, with the development to include shows across four continents. It comes as GITEX Global in …

A new AI-powered tool has been developed to create a full strategic analysis of any show in minutes – and it’s being given away for free. Baris Onay, founder of Precision Communities, created the Event Strategy Bot to help organisers quickly understand and benchmark their events.  It was born from his own consulting work with …

Welcome to the Week in Events. Your top story is that Messe Dusseldorf has entered into a strategic partnershing in the Middle East. The agreement with Nadd AlShiba PR & Event Management has seen the organizer acquire a stake AccessAbilities Expo. This is hoped to increase the global reach of Messe Dusseldorf’s own event in …