The era of the monolithic trade show is dead as priorities shift toward hyper-everything experiences where relevance is the goal, according to an industry expert. Narisa Wild, chief digital officer at Clarion Events North America, argues that being able to synthesize complex behavioral signals will now separate innovators from followers. Clarion is among an elite …

Out of the many challenges facing the industry in recent years – event tech integration remains the most persistent. Although the issue itself has layers, business leaders believe that the solutions are simple in theory but require universal commitment in practice. Why is event tech integration such a challenge? We will cover the following points …