The ExpoPlatform blog
Northstar agrees three-year tech deal with ExpoPlatform
Northstar Travel Group has made ExpoPlatform its event technology provider for four of its major shows. The three-year agreement involves The Meetings Show, Business Travel Show Europe, TravelTech Show and TEAMS Europe. They will all now benefit from the technology provider’s market-leading solutions to enhance the value of experiences at their shows. Jack Marczewski, Portfolio …
Event marketing budgets grow at UK record rate: IPA report
Event budgets outpaced other marketing departments to grow at the highest rate on record across the UK, according to a new report. The latest Institute of Practitioners in Advertising (IPA) study marks the ninth straight quarter of growth in this area and the highest increase in 11 years of data tracking. Read more about it …