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Jordan Yeates joins ExpoPlatform in new role
Jordan Yeates has joined event technology provider ExpoPlatform as its new Director of Engagement and Commercialisation.
The appointment represents a significant step forward in the company’s goal to help clients elevate their event experiences and maximise digital ROI.
Jordan makes the transition to the technology provider from major event organiser IMEX Group, where he previously served as Head of Product Technology.
He said: “I am absolutely thrilled to join the team at ExpoPlatform at such a transformative moment for the industry.
“Moving from the organiser side gives me a unique, firsthand perspective on the challenges our clients face.
“I can’t wait to collaborate with them to drive deeper attendee engagement and uncover powerful new commercial opportunities.”
Tanya Pinchuk, CEO of ExpoPlatform, added: “We are incredibly excited to welcome Jordan to the ExpoPlatform team.
“His extensive background in managing technology for world-class events will add immense value to our community.
“Jordan knows exactly what organisers need – and he will be instrumental in helping our clients successfully propel our platform to achieve more tangible business growth.”
Jordan’s new role at ExpoPlatform will see him focus on guiding potential prospects and existing customers to unlock the full potential of their digital event ecosystems.
He brings extensive expertise in digital transformation, partnerships and strategic product ownership – built over a nearly five-year tenure as Head of Product Technology at IMEX.
That role saw him lead IMEX’s implementation of ExpoPlatform where he leveraged a data-driven mindset and deep client insights to lead full-scale business transformations, strengthen key collaborations and translate complex requirements into exceptional digital experiences.
Jordan also has a proven track record of unlocking lucrative, measurable sponsorship opportunities and consistent revenue streams.
He brings this expertise with him as he steps into his new role aimed at elevating engagement and maximising new commercial avenues.
ExpoPlatform is an AI‑powered event technology provider trusted by leading organisers including Hyve, Informa, Comexposium, Dubai World Trade Centre, IMEX, Northstar Travel Group and more.
The company delivers advanced matchmaking, multi‑format meeting orchestration, mobile apps and AI assistants to optimise journeys and outcomes across editions.
Book a free consultation with ExpoPlatform today to start maximising digital ROI.
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