There is a range of event meeting formats available, but finding the right one to your purpose is where it matters. Attendees and exhibitors increasingly want hyper-personalized experiences that make it easy to achieve their goals. The expectation and pressure are on organizers to provide the correct formats to facilitate this. So what are the …

Event meeting formats determine whether an exhibitor leaves a show with a pipeline or a pile of scanned badges. Most organizers run one format, usually self-requested meetings and treat the resulting schedule as the output. The organizers getting better renewal rates run several formats against different audience segments, then build meeting schedules that account for …