The ExpoPlatform blog

Speed networking is the event industry’s answer to time scarcity without compromising quality. Challenged attention spans, needs for structure and a strong desire to maximize time spent at a show are all putting pressure on event professionals. But speed networking gives event attendees and exhibitors the chance to overcome the time-consuming issues hitting exhibitions. This …

The largest conference of its kind in the US for behavorial health profs has been taken over by Hyve. Behavioral Health Tech is the latest in a string of acquisitions for the organizer – marking their fourth in a year. That’s your top story for the Week in Events. Here are some other highlights for …

Events will become an “oasis of truth” amid a world where experiences of reality are being increasingly shifted by AI, according to an industry expert. Nick Borelli, marketing director at event tech firm Zenus, sees a future where trust built face-to-face becomes one of the most valuable arguments for in-person events. This is because the …

AI-powered technology is constantly evolving to meet the priorities of event professionals. It’s triggered a shift in how events enable businesses to meet their goals – even impacting the amount of marketing budget allocated to live shows. Production, engagement, data analysis and overall experiences are improving – but what are the key elements of an …

Every event must be emotionally engaging – whether it’s a trade show, conference or product exhibition. Regardless of the audience, exhibitors or objective. This is now a universal requirement for all shows. Marketing as a whole has undergone significant transformation over the last several decades. In a world that is more emotionally reactive, the following …

What is real-time lead data and why is it more important than ever for event organizers and exhibitors? As the name suggests, this data is almost instantaneously available the moment you capture the lead. Why is that important? It is now the driving force behind data-driven lead generation, with events as the vehicle. Said data …

The global events industry is gearing up for a busy week as IMEX Frankfurt 2025 prepares to welcome professionals from over 100 countries, with strong buyer interest and a packed agenda of announcements and activations. Hyve Group is expanding its portfolio with the launch of Breakbulk Asia in Singapore, while Bar Convent Berlin sets the …

This week saw Hyve Group make its first move into the supply chain sector with its acquisition of Manifest, the fast-growing Las Vegas-based logistics event. Messe Frankfurt and DECHEMA have unveiled plans for ACHEMA Middle East, launching in Riyadh in 2026 to serve the region’s process industries. Meanwhile, UFI’s MEA Conference in Cairo set a …

Deeper tech partnerships are creating more meaningful customer experiences across major US exhibitions, according to an industry leader. Narisa Wild, Chief Digital Officer at Clarion Events North America, said her team is pursuing a path of close collaboration with vendors to drive better outcomes for attendees, exhibitors and sponsors. The organizer aims to form closer …

“We believe that when you prioritize culture, numbers and profit look after themselves”.  Those are the words of Peter Jones, CEO of Nineteen, about how his company has gone from strength to strength since emerging from lockdown. This culture-first approach has allowed his team to “blow up rockets”, meaning they applaud failing forwards as long …