B2B sales journey more omnichannel than ever
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How to make your events more profitable with 365 marketplaces
Online marketplaces are fast becoming the go-to models for tradeshow organizers to get more buy-ins for their businesses and drive revenue year-round. According to Research and Markets, the global B2B e-commerce platform market value stood at $8,916.6 million in 2022 and is expected to grow to around $10,059mn this year. It is further projected to ...
10 ways online marketplaces are a bonus for eventprofs
The rise of online marketplaces has been a boon for B2B events – allowing organisers to widen their connections beyond the limits of in-person shows. Always online ecommerce sites help buyers explore new products around the year, compare prices and get the best deals for their purchase. Exhibitors can use these platforms as a convenient ...
Asia-Pacific leads way in online retail spending
Asia-Pacific has emerged as the leading market for online retail spending, new research shows. The Wunderman Thompson Commerce’s Future Shopper Report 2022 said shows 57% of global spending is now done through digital channels. However, the study found the most significant shift has been witnessed in the Asia-Pacific region. Figures show online spending in China ...