Online marketplaces are fast becoming the go-to models for tradeshow organizers to get more buy-ins for their businesses and drive revenue year-round. According to Research and Markets, the global B2B e-commerce platform market value stood at $8,916.6 million in 2022 and is expected to grow to around $10,059mn this year. It is further projected to …

The rise of online marketplaces has been a boon for B2B events – allowing organisers to widen their connections beyond the limits of in-person shows. Always online ecommerce sites help buyers explore new products around the year, compare prices and get the best deals for their purchase. Exhibitors can use these platforms as a convenient …

Asia-Pacific has emerged as the leading market for online retail spending, new research shows. The Wunderman Thompson Commerce’s Future Shopper Report 2022 said shows 57% of global spending is now done through digital channels. However, the study found the most significant shift has been witnessed in the Asia-Pacific region. Figures show online spending in China …

B2B ecommerce in the US is set to hit more than $2 trillion in sales next year, according to a study. Findings from Forrester also show this method will make up 24% of all purchases and be worth $3tn by 2027. It comes as other studies show an omnichannel approach is becoming increasingly popular in …

The number of channels now used in B2B sales has doubled since 2016, figures show. Findings from McKinsey & Co reveal buyers are more comfortable than ever using digital and online methods for purchasing. They are found to use up to 10 channels as part of their buying journey – which is double the number …

Around two-thirds of B2B buyers prefer online self-service or remote interactions across all stages of their sales journey, according to a new study. Our Chart of the Week has findings from McKinsey’s latest recent global B2B Pulse which show companies have reached equilibrium in their omnichannel capabilities. Buyers were found to have settled into using …

Heavy machinery sales have significantly shifted online as digital and remote transactions have become the preferred channel for buyers, according to exclusive new research. A survey of 25,000 buyers by ExpoPlatform and LECTURA. reveals how important online has become to markets which have traditionally valued buying through face-to-face interactions. The findings show high levels of …

Your weekly event news roundup from ExpoPlatform – Machinery buyers are harvesting the power of digital according to new research, Emerald X takes over the world’s largest cannabis industry trade show and the opening of CES 2022 is hailed as an event planner’s guide to beating omicron. Heavy machinery buyers harvest power of digital Buyers …

The rise of omnichannel B2B sales continues to surge as findings show it is the preferred method of almost 95% across industries, according to a survey. A total of 94% told the McKinsey & Co. study that a multi-option approach where customers can buy face-to-face, remotely and online is as effective or more than before …

Around 80% of B2B sales will take place digitally by 2025, according to new research. Findings from Gartner predict that four out of five interactions between suppliers and buyers will take place through online channels. It also shows 60% of B2B sales organisations will transition from experience and intuition-based selling to a data-driven model. What’s …