Events in the Middle East have cast a worrying question mark over the region ever since the conflict began earlier this year. The inherent impacts of these tensions are profound for the exhibition industry. Exhibitors, sponsors and attendees need to know which events are still going ahead in the region and how venues and organizers …

More than 90% of event professionals plan to improve their attendee follow-up strategies to maximize ROI, according to a new study. The Forrester study also highlights eight key trends eventprofs should focus on this year. Get the complete details below. Here are the top headlines for your weekly event news updates: 92% aim to prioritize …

Event budgets outpaced other marketing departments to grow at the highest rate on record across the UK, according to a new report. The latest Institute of Practitioners in Advertising (IPA) study marks the ninth straight quarter of growth in this area and the highest increase in 11 years of data tracking. Read more about it …

Sweeping floods disrupted event operations as the UAE grappled with the most severe rainfall in nearly 75 years. The deluge led to several cancellations and postponements even as authorities acted to restore normalcy. That’s the main event story – read more about it below. Here are the full headlines of this week’s event news updates: …