Events in the Middle East have cast a worrying question mark over the region ever since the conflict began earlier this year. The inherent impacts of these tensions are profound for the exhibition industry. Exhibitors, sponsors and attendees need to know which events are still going ahead in the region and how venues and organizers …

More than 90% of event professionals plan to improve their attendee follow-up strategies to maximize ROI, according to a new study. The Forrester study also highlights eight key trends eventprofs should focus on this year. Get the complete details below. Here are the top headlines for your weekly event news updates: 92% aim to prioritize …

Event budgets outpaced other marketing departments to grow at the highest rate on record across the UK, according to a new report. The latest Institute of Practitioners in Advertising (IPA) study marks the ninth straight quarter of growth in this area and the highest increase in 11 years of data tracking. Read more about it …

Sweeping floods disrupted event operations as the UAE grappled with the most severe rainfall in nearly 75 years. The deluge led to several cancellations and postponements even as authorities acted to restore normalcy. That’s the main event story – read more about it below. Here are the full headlines of this week’s event news updates: …

A new and improved suite of digital features will be introduced at IMEX Frankfurt to turbocharge a seamless experience for attendees.  Work has been going on behind the scenes to optimize and improve tools – provided by official tech partner ExpoPlatform – for the show taking place May 14 – 16. Download the IMEX Events …

Successful live events are a prominent indicator of a thriving industry and economy. That’s why eventprofs get together every year to mark Global Meetings Industry Day (GMID) and shine a light on the role meetings play in supporting communities, business and local economies.  GMID 2024 will be celebrated this year on April 11. The Meetings …

Firms being more “conscious” about who they send to tradeshows is a benefit for the events industry, according to an association leader. Kinsey Fabrizio, new president of the Consumer Technology Association (CTA), highlighted how companies selecting key decision-makers and senior leaders to send to tradeshows means they can get the most out of their participation. …

The meetings and events industry is booming, driven by pent-up demand and a renewed value placed on in-person connections. However, attracting and retaining industry talent remains a challenge.  UFI’s latest Barometer survey shows that over half of companies in the exhibition industry are planning to increase hiring in 2024. A total of 52% of polled …

With tightening budgets and an increased focus on ROI, exhibitors seek to maximise their returns on every tradeshow dollar spent. This article describes the top ways exhibitors can enhance their brand presence at exhibitions and get more out of their experience. In 2024, event tech will play a greater role than ever in enabling digitally-enabled …

It’s the end of an era as the iconic gaming industry event E3 shut down its doors for good. The announcement was made by the video game group Entertainment Software Association (ESA), following the previous cancellation of the show in June 2023. Other top event stories of the week include: UFI exhibition census reveals 81 …