As the industry evolves, virtual and hybrid event platforms have become essential tools for organizers who want to reach larger audiences and boost attendee engagement. This guide reviews the top platforms for 2024–2026, outlines their key features and benefits – showing how the right technology can improve your event experience. We address common challenges—limited physical …

Hybrid events that blend in-person and virtual participation are now a must for organizations that want reach and engagement. The right hybrid event platform brings those two worlds together — driving interaction, lifting attendance and improving satisfaction for attendees and organizers alike. This guide breaks down what to look for when evaluating platforms: networking tools, …

Hybrid events continue to be a crucial part of the marketing roster. In our latest guide, we explain why they are important and detail a step-by-step process to plan your next hybrid event. In the past two years, changing customer expectations towards responsiveness and personalisation as well as pandemic-related restrictions have made digital outreach critical …

Concerns over commitments to Covid-19 safety measures remain top factors influencing how organisers choose venues, a new study reveals. EventMB’s State of the Event Industry 2021 report found out that 39% of the respondents polled wanted a statement of commitment by the premises to follow local health rules. Another 17% considered staff vaccine mandates their …

The event industry must unite and be at the heart of the UK’s economic and societal recovery as we emerge from the pandemic, according to the Manchester Central CEO. Shaun Hinds believes some representative bodies failed in securing support for our sector in the most “critical aspect” by not making good connections with governments and …

The event industry is changing rapidly. Each week we illustrate how this is happening and what it means for your business. Event technology connection and real-time attendee data are the priorities for boosting hybrid event marketing, according to a survey. Findings from a new report show 64% of marketers say the top element they hope …

Exhibitors can convert around 40% of leads at exhibitions they don’t even attend in person, an industry leader has explained. Donna Shaw, chief operating officer of Rego, is part of a team which was forced to rethink how it helps its clients amid an ever changing landscape. The ongoing uncertainty caused by coronavirus variants has …

The event industry is changing rapidly. Each week we illustrate how this is happening and what it means for your business. More than three-quarters of event professionals believes there is a digital skills shortage when navigating the online transformation of the industry, according to a poll. The Virtual Events Institute asked its LinkedIn followers whether …

The event industry is changing rapidly. Each week we illustrate how this is happening and what it means for your business. More than half of event professionals will make their shows smaller once business fully returns, according to an industry poll. The Event MB State of the Event Industry Survey reports 68% claimed future shows would follow a …

Many organisers are missing the monetisation opportunities of a hybrid event model because they are “hyper-focused” on in-person exhibitions, according to an industry leader. Timothy Skennion, managing director of Derabo Advisory Group, believes physical shows – in their legacy form – no longer present the same opportunities as they did before the pandemic. He pointed …