post image

New role at Arc to lead upward curve in US expansion

A new appointment has been made at Arc as it aims to continue its upward curve in US expansion.

Tim Hart will lead development across the country, following significant moves for the organiser in the states.

Meanwhile, a new guide has been launched to give eventprofs a practical guide to curated meeting programs.

Download the Hosted Buyer Playbook now for top insights from industry leaders about the next generation of this format.

Read on for your full news roundup of the top stories in our industry.

New Arc appointment to lead upward curve in US expansion

Arc has made a new appointment to spearhead its plans for US expansion.

Tim Hart has joined the network to lead business development, M&A as well as operational growth across the country.

The move follows Arc’s first US acquisition of HighQuest and the announcement of the agreement to take over the HR Tech and Ed Tech portfolios of LRP Media Group.

Tim is based in NYC and previously worked with the network in an advisory capacity, supporting strategy and M&A activities.

Arc said he brings strategic development experience in the US B2B events and media industry having previously worked as an executive at both Emerald and Informa.

How to build Hosted Buyer 2.0

An in-depth guide has been published explaining how to forge the next generation of curated meeting programs.

This format is at the core of the most effective, highest-rated events in the world, with organisers often experiencing much higher satisfaction ratings than tradeshows or conferences.

But there is still a lot of confusion about how to get started, especially given the recent digital transformation of our industry which has heightened participant expectations.

ExpoPlatform has now launched the Hosted Buyer Playbook, alongside H2K Partners, to provide a practical guide for event organisers to make a success of this format.

Paul Miller, contributor and CEO of Questex, said: “We’re finding NPS scores are triple the tradeshow scores and they’re also ahead of the conference scores.

“The experience at a tradeshow at its worst is you shack up to an airport and a hotel. You’re probably a little annoyed by some bad travel experience right now because it ain’t fun traveling.

“Then you maybe have to line up for a badge to get into a show and then you have to navigate to find relevant connections.

“The NPS score is about what they think about that experience. Hosted buying is the exact opposite to that experience.

“Everything is curated, every meeting is set, you get a personal agenda, the networking is normally intimate.

“It’s not abnormal for us to see these NPS scores – but if we’re seeing such good scores, why not try to bring that experience back into the tradeshow as much as possible?”

Download your free copy of the Hosted Buyer Playbook to learn how you can build next generation curated meeting programs.

Manifesto for events industry to lead UK growth

An industry body has launched its manifesto for a strategic path to UK growth spearhead by business events.

The outline was presented by the Events Industry Alliance (EIA) at a parliamentary reception, with Government and Shadow Ministers in attendance among association members.

It sets out a strategic, national approach to business events spreading growth to all parts of the UK and driving international trade key to delivering a global Britain.

Rachel Parker, director of EIA, said: “The EIA represents world-class venues, helping organisers host high-profile shows across key business sectors serviced by accredited suppliers.

“We aim to be the voice of the events industry – representing business events.”

The events industry steers £70 billion of trade into UK business and supports 180,000 firms through trade and consumer exhibitions.

EIA provides a unique position amongst key industry stake holders to influence key initiatives and changes that can have a direct impact on the entire sector.

It works on behalf of industry associations such as the Association of Event Organisers, the Association of Event Venues and the Event Supplier and Services Association.

The sister associations are each run by its members for the benefit of its members through their own elected board and in turn represent the EIA board on an annual rotational basis.

Koelnmesse expands portfolio in Japan

Koelnmesse has announced the launch of a new trade fair to its portfolio in the Asia-Pacific region.

Anuga Select will expand the Cologne-based organiser’s food and foodtec field of expertise alongside as existing shows such as ISM Japan.

It will also serve to tap into the important food market in Japan and expand Koelnmesse’s network of food and foodtech trade fairs.

Gerald Böse, CEO, said: “Our business in Japan has always been an important cornerstone of our foreign portfolio.

“In addition to ISM Japan and our focus on the gourmet segment, we are very pleased to be making a further contribution to our customers in the food sector in Japan with Anuga Select.”

Anuga Select is based on the recently initiated strategic deal between Koelnmesse and the trade publishing house Japan Food Journal.

This partnership already organises several trade fairs in the food sector in the country, including Fabex in Tokyo.

The new show is due to be launched in Tokyo during 2024, the organiser said.

Updated roadmap for net zero events to be laid out

A new industry roadmap to tackle the impact on climate change is to be set out next month.

Net Zero Carbon Events will launch the outline at Cop27 in Egypt on November 11.

A total of 225 operators have signed the pledge since its launch at the summit in Glasgow last year, committing to publish their pathway to achieve net zero by 2050 at the latest.

Download the Sustainable Events Checklist to see how you can reduce the impact of your live shows.

James Rees, president of the Joint Meetings Industry Council, said: “Globally, there is an urgent need to accelerate the transition towards global net-zero emissions.

“The events industry can and should play its part in helping to deliver the goals of the Paris Agreement. That’s why the Net Zero Carbon Events initiative was set up.

“It is open to all organisations involved in events and they can join the initiative at any time. Registration is free of charge, but financial contributions are crucial to developing the campaign.

“The initiative has made a strong start and we are building momentum. We’d welcome everyone not only to follow us on social media and to take part in the meeting on November 11 but also to sign the pledge and join us.”

The roadmap to be published at Cop27 has been produced after a survey was carried out and after two rounds of consultation.

It will include two versions: a detailed document of more than 80 pages with comprehensive information on how to implement action to achieve net zero as well as a 20-page executive summary.

We hope you enjoyed reading this article and found it useful. At ExpoPlatform, we want to help you build better events and communities. Please get in touch and ask for a demo here. Thank you.