Hosted buyer programmes are curated meeting schedules that provide a premium networking experience to buyers and exhibitors. They are a massive boost for largescale tradeshows, helping to forge key connections and improve business opportunities. This article explains the value generated by these programmes using real-life examples of world-renowned tradeshows like IMEX and GITEX. Here’s what …

Attracting the ideal target for your Hosted Buyer Programme requires a strategic approach. You want to bring in those who are interested, engaged and committed to making a purchase. This means that you must speak directly to the needs and desires of your target audience. This article outlines the different factors you should consider to …