Hyve expands, ACHEMA heads to Riyadh, UFI sees record crowd
This week saw Hyve Group make its first move into the supply chain sector with its acquisition of Manifest, the fast-growing Las Vegas-based logistics event.
Messe Frankfurt and DECHEMA have unveiled plans for ACHEMA Middle East, launching in Riyadh in 2026 to serve the region’s process industries.
Meanwhile, UFI’s MEA Conference in Cairo set a new attendance record, highlighting Egypt’s rising profile in the global exhibitions market. Three stories, three signals of strong momentum across key regions and sectors.
Read on for more information.
Hyve acquires Manifest
Hyve Group has acquired Manifest as it marks its entry into the fast-evolving supply chain sector and expands its portfolio of global brands.
The event was launched in 2022 by event entrepreneur Jay Weintraub and has since grown into a global show.
It takes place in place annually in Las Vegas to unite the entire ecosystem of global supply chain executives, logistics service providers, innovators and investors.
Mark Shashoua, CEO of Hyve Group, said: “We’re delighted to welcome Manifest to our portfolio and enter the exciting world of supply chain and logistics – the backbone of many of the industries we already work within.
“Manifest is exactly the type of event we get excited about. Its customers love it, it draws a community of world class businesses and leaders, and it actively shapes the future of its sector by providing the platform for discussion, innovation and trade.”
Jay Weintraub, founder of Manifest, added: “There’s a joy and a magic about bringing people together. Creating connections that can positively impact people, businesses, industries and communities is something we obsess over and in Hyve, we have found a partner which shares that same fundamental approach.”
Messe Frankfurt and DECHEMA announce ACHEMA Middle East
Messe Frankfurt has joined forces with DECHEMA to launch ACHEMA Middle East.
The event will take place in Saudi Arabia, being held for the first time in Riyadh in 2026 and then every three years following.
Its aim is to create a new meeting place for the process industry in the region – bringing together companies, political decision-makers and experts to showcase and discuss the very latest developments, technologies and innovations.
Wolfgang Marzin, CEO of Messe Frankfurt, said: “We are very proud that DECHEMA has been holding its leading event for the chemical industry at our Frankfurt base for 88 years.
“This is why we are especially pleased to join forces with DECHEMA in setting up ACHEMA Middle East and to launch this renowned brand in a whole new region.”
Björn Mathes, CEO of DECHEMA Exhibitions, added: “With Messe Frankfurt, we have found a strong partner who shares our vision of further expanding ACHEMA internationally, moving into new markets and adding new, future-oriented elements to our programme.
“Messe Frankfurt brings its vast expertise in the international trade show business and its worldwide network to the table.”
UFI MEA Conference sees record numbers
UFI, the global association of exhibition organisers, has announced record numbers for its MEA Conference in Egypt.
The event in Cairo attracted 160 delegates from 26 countries, including an international lineup of speakers exploring new opportunities in the market.
It was hosted by the Egyptian Expo & Convention Authority (EECA) at the Cairo International Convention and Exhibition Center.
Naji El Haddad, UFI MEA Regional Director, said: “We are deeply grateful to our host, the EECA, as well as all our sponsors, partners, speakers, and delegates who made the UFI MEA Conference in Cairo such a success.
“Egypt stands out as a key market for the business events industry, backed by its strategic location, strong economic outlook, growing infrastructure, and increasing investments in tourism and venue development, offering exciting opportunities for future growth.”
Essam Ahmed Elnaggar, chairman of EECA, said: “UFI MEA 2025 in Cairo not only provided valuable insights and global perspectives, but also showcased Egypt’s evolving role as a prime destination for world-class exhibitions and conventions, while emphasizing the critical role of regional cooperation in shaping the future of exhibitions across the MEA region.”
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