The ExpoPlatform blog

The hyper-personalisation of event engagement has been highlighted as a key focus for 2024 in a new report. Predictions from the IBTM study suggest technology and attendees will start to interact to create a more personalised user experience. You can read more of this main story below. Other pieces in this week’s event roundup include: …

More than half of eventprofs believe AI technology won’t result in staff being axed, according to a new survey. This edition of Chart of the Month highlights research from PCMA Convene’s 30th Meetings Market Survey, which shows 27% don’t see any changes to the workforce and 32% only see the need for some upskilling. That’s …

The UK events industry has recorded its highest number of confirmed shows in years, according to a new report. Figures from the the Q3 2023 Event Economy Tracker by the Business of Events show September saw a sharp surge, after subdued activity in July and August. Our other top weekly event stories include: 63% association …

The meetings and events industry is working towards a greener future and technology is expected to play a big role. Research from UFI’s 31st Global Barometer report shows digitalisation and climate-related regulations will be key factors impacting business development over the next five years. Source: 31st UFI Global Exhibition Barometer So why not bring the …

Informa has lifted its 2023 revenue forecast to more than £3.15 billion (bn).  The organiser’s improved fortunes come on account of accelerating growth across its entire breadth of portfolio. Other stories of this week’s event news roundup include: IAEE appoints new president and CEO UFI signs MoU to boost exhibitions’ growth in Latin America IEG …

The UK exhibition industry is fuelling £9.4 billion in trade for the country’s economy, a new report reveals. Research by the Events Industry Alliance (EIA) found the bounceback from pandemic closures has been strong for the nation’s coffers, also bringing in millions of visitors. Other top stories of the week include: Easyfairs announces 19% jump …

ExpoPlatform’s CEO has been named as one of the most influential eventprofs in the world. Tanya Pinchuk, who is also co-founder of the company, was listed in the Eventex Index 2023 top 100 across the globe as well as in the top 50 for both the UK and event technology categories. It comes as the …

UFI has launched a new chapter in its history with the debut of its global congress in Las Vegas. The 90th edition of the association’s annual gathering was the first time it was held in the US. Member companies also met in the Nevada city for the 2023 UFI General Assembly to review activities of …

Less than a quarter of event organisers are “actively exploring” the potential of generative AI, according to an industry expert. ChatGPT-like tools made a splash this year having rapidly developed capabilities to quickly create quality content in text, image and video. But Mark Parsons, director at Events Intelligence, told how he had been left “alarmed” …

Choosing the right event tech software can significantly improve the value proposition of your tradeshow – but how do you do it? Factors that influence your selection -include user experience, scalability, integration capabilities, analytics and reporting tools and more. This buyer’s guide will answer all your questions to help you purchase the best tradeshow software. …