Event chiefs might have grown too detached from their own exhibitions to understand where they are failing on experiences, according to an industry strategist. Barış Onay, founder of Precision Communities, argues organizers are hiding behind expensive technology to mask the disorganized state of their underlying data. He believes industry bosses need to step up and …

The balance of power in marketing is shifting toward in-person events – and those who can capitalize on their data will reap the rewards, according to an industry leader. Paul Miller, CEO of Questex, argues smart organizers are waking up to a world where they aren’t just selling booths – they’re now data engines with …

Big moves in the events industry this week. Freeman has acquired Tag Digital, boosting its digital marketing capabilities for event organizers across EMEA, APAC, and North America. Meanwhile, GES has announced two key leadership appointments and SIGEP World is shifting dates to secure its spot as the first major foodservice show of the year. Read on …

Negative marketing data won’t “derail your entire campaign” and smart eventprofs can turn it into a golden lesson, according to industry expert. Charlie Taylor oversees best practice and improvements across more than 20 B2B marketing campaigns for Easyfairs’ European events. In an interview with ExpoPlatform, she set out how the amount of data available can …