Event chiefs might have grown too detached from their own exhibitions to understand where they are failing on experiences, according to an industry strategist. Barış Onay, founder of Precision Communities, argues organizers are hiding behind expensive technology to mask the disorganized state of their underlying data. He believes industry bosses need to step up and …

The balance of power in marketing is shifting toward in-person events – and those who can capitalize on their data will reap the rewards, according to an industry leader. Paul Miller, CEO of Questex, argues smart organizers are waking up to a world where they aren’t just selling booths – they’re now data engines with …

Big moves in the events industry this week. Freeman has acquired Tag Digital, boosting its digital marketing capabilities for event organizers across EMEA, APAC, and North America. Meanwhile, GES has announced two key leadership appointments and SIGEP World is shifting dates to secure its spot as the first major foodservice show of the year. Read on …

Negative marketing data won’t “derail your entire campaign” and smart eventprofs can turn it into a golden lesson, according to industry expert. Charlie Taylor oversees best practice and improvements across more than 20 B2B marketing campaigns for Easyfairs’ European events. In an interview with ExpoPlatform, she set out how the amount of data available can …

Event data analytics is a cornerstone of modern business intelligence. By capturing user interactions and system events, organizations turn raw activity into clear actionable insights. Knowing which events to monitor helps teams make smarter decisions, improve user experiences and accelerate growth. This article walks through the key events to track, the best collection methods and …

Eventprofs can no longer “get away with what feels good” when trying to measure the success of their live shows, according to an expert panel. The top team of contributors – including Paul Miller from Questex, Duncan Reid of Reset Connect and Explori’s Chloe Richardson – took on topics such as how to measure the …

Tradeshows are more digital than ever – with tech layers and advanced algorithms involved at almost every touchpoint. We are seeing this in pre-event activities to registration, onsite engagement, lead generation, post-event surveys and more. That’s why it’s critical to exploit the data from these touchpoints and convert them into successful business outcomes. This article …

Eventprofs are faced with an overload of information which needs “more philosophers than data scientists”, according to an industry expert. Enrico Gallorini, co-founder of GRS Research & Strategy, believes organizers need to go back to basics with the questions they ask their audience, in order to really understand their needs. It comes after his company …

The “million dollar question” facing organizers right now is over how event data can create high-quality recommendations, according to an industry expert. Eleni Lialiamou, executive vice president of product management at Informa Markets, believes the way we live our lives has been transformed through technology – and exhibitions deserve the same. But how close we …

Collecting data from your events is “key to the future” of tradeshow organisers and stopping the threat of Big Tech giants, according to an industry expert. Stephan Forseilles, head of technology and digital transformation at Easyfairs, believes using this information is important to having an advantage in the exhibition space. But he set out how …