37% of exhibition organisers say their events need definite format updates and a further 58% say improvements depend on the show type, according to UFI’s 36th Global Exhibition Barometer. For mid-sized conferences of 50 to 500 attendees, that pressure lands squarely on the technology stack – registration, matchmaking and analytics tools that handle varying complexities. …

This week sees Europe hosting two major conferences for industry groups UFI and the Association of Association Executives. The UFI European Conference begins on Tuesday in Zurich, Switzerland, while the Association World Congress (AWC) 2024 opened its doors on Sunday in Graz, Austria. Get the full details below. Here are the top headlines for your …