This week sees Europe hosting two major conferences for industry groups UFI and the Association of Association Executives. The UFI European Conference begins on Tuesday in Zurich, Switzerland, while the Association World Congress (AWC) 2024 opened its doors on Sunday in Graz, Austria. Get the full details below. Here are the top headlines for your …

For large conferences, the event platform you choose can shape the entire experience for both organizers and attendees. ExpoPlatform leverages AI to streamline event management and lift attendee engagement. This article examines ExpoPlatform’s features, benefits, and user experiences to provide a clear evaluation of its suitability for large-scale events. Organizers often struggle to keep interactions …

Remember the last time you organised or attended an in-person conference? The hustle-bustle at the venue, face-to-face meetings, random conversations with the person seated next to you; the real-world interactions created an experience that compelled you to return, year after year.  The current scenario is a very different picture. Virtual and hybrid conferences are on …

The need to adapt and digitalise the exhibition model was already dominating headlines before the onset of the Covid-19 pandemic. A rising average age of visitors and a decline in Net Promoter Scores told us the industry was struggling to entice the next generation of attendees long before international events ground to a halt. Key …

Ever since virtual and hybrid events became the hottest buzzwords in the meetings and events industry, questions have lingered around the responsibilities of organisers and the event management skills they need in the post-COVID era. With more virtual elements coming into play, organisers need to plan events in a purely digital ecosystem or by creating …

While the international events industry moves towards crafting hybrid event strategies that balance physical with virtual components, it is important to remember that in most parts of the world, the chance to physically attend an event is some way off yet. Or as Annabel Rake, CMO of Deloitte in the UK and North South Europe …

We have finally reached the end of 2020 – congrats for making it through a difficult year. As work winds down and with holidays around the corner, it’s time to relax and look back at how the past 12 months panned out for the event industry. In a year beset by cancellations and postponements of …

Now the virtual dust has settled on this year’s inaugural online UFI Annual Congress, we’ve all had a little time to contemplate where the event was pointing us for the year ahead. The need to focus on Resilience – the theme of the congress – may well have been thrust upon us by the coronavirus, …

While seeking recuperation from the current crisis, event professionals have started evolving traditional norms governing the industry. These rapid reforms are a domino effect of event digitalisation and are transforming various facets of hosting events. Event monetisation is one of the areas where these reforms are outrightly visible. The once mighty offline revenue stream that …

A friend of mine once said that the chef is no longer the most important person in a restaurant if you’re sat at a dirty table. No matter the reputation that accompanies the steak you’ve ordered, the most important employee in that restaurant is now the one holding the bottle of Flash – not the …