In a world where connection never stops, a 365 community platform gives organizations a single year‑round place to engage audiences and run events. It combines continuous community interaction with built‑in event tools and collaboration features so you can keep momentum beyond a single show or moment. This article answers the following questions: How does a …

It can be “lonely at the top” for event leaders – making it crucial for senior roles to share and develop best practices, according to the new CEO of an exclusive industry community. Nicola Kastner was recently announced as chief executive officer of Event Leaders Exchange (ELX), holding extensive experience such as Global Vice President …

The Exhibition Think Tank Club has bid a fond farewell to events industry colleagues after almost four years of collaboration. A special session was held with members from around the world who wanted to give their feedback on how the project had impacted them and their approach to business. ETT Club, as it is known, …

Digitized “word of mouth” event marketing can drastically boost conversion rates compared to traditional campaigns, according to an industry leader. This online referral approach sees speakers, attendees, exhibitors and influencers all take part in promoting a live show using their own social media and email platforms. Rachel Stephan, founder of Snöball, explained how this tactic …