In a world where connection never stops, a 365 community platform gives organizations a single year‑round place to engage audiences and run events. It combines continuous community interaction with built‑in event tools and collaboration features so you can keep momentum beyond a single show or moment. This article answers the following questions: How does a …

It can be “lonely at the top” for event leaders – making it crucial for senior roles to share and develop best practices, according to the new CEO of an exclusive industry community. Nicola Kastner was recently announced as chief executive officer of Event Leaders Exchange (ELX), holding extensive experience such as Global Vice President …

The Exhibition Think Tank Club has bid a fond farewell to events industry colleagues after almost four years of collaboration. A special session was held with members from around the world who wanted to give their feedback on how the project had impacted them and their approach to business. ETT Club, as it is known, …

Digitized “word of mouth” event marketing can drastically boost conversion rates compared to traditional campaigns, according to an industry leader. This online referral approach sees speakers, attendees, exhibitors and influencers all take part in promoting a live show using their own social media and email platforms. Rachel Stephan, founder of Snöball, explained how this tactic …

Associations who avoid creating an online community for its members should “be warned”, according to an industry leader. Damian Hutt, executive director of the Association of Association Executives (AAE), told how some organisations with up to 30,000 people signed up could lose out to Big Tech players on gaining insights. This exclusive Transformation Stories interview …

AI is “something that’s happening” and no longer “really a choice now” for associations, according to an industry leader. Robin Salter believes this new frontier for technology can significantly boost the efficiency and effectiveness of being part of a membership organisation. The head of communications at AEIDL also calmed fears about the impact this could …

The need to provide year-round content is the biggest challenge for eventprofs when building a 365 community, according to new research. ExpoPlatform carried out an exclusive study for the MPI Meetings & Events Conference in Brighton which saw 45% highlight this as their greatest hurdle. A further 30% chose a lack of an in-house team …

Eventprofs believe the ability to find out more about client needs before and after an event is the key benefit of a 365 approach. This Community format has grown over the last few years as it allows organizers to engage with their audience year-round. New research published by ExpoPlatform reveals the state of affairs for …

Organizers need to be build a strategic plan to properly “engage in a 365 world” instead of wasting money at a “non-existent problem”, according to an industry expert. Rob Millar, director at Devonshire and St Andrews, believes organizers have struggled to make the most of this year-round approach due to poor vision. This comes despite …

Events are a great way to connect people, but they’re not the only solution. It’s important to nurture those relationships all year long, and digital platforms can help. Live shows play an important role in building trust through in-person meetups, while online communities can reinforce these relationships year-round. Both formats benefit each other. A 365 …