Events will become an “oasis of truth” amid a world where experiences of reality are being increasingly shifted by AI, according to an industry expert. Nick Borelli, marketing director at event tech firm Zenus, sees a future where trust built face-to-face becomes one of the most valuable arguments for in-person events. This is because the …

AI adoption in events has surged 60% since 2023, according to a new report. The rise and rise of this technology comes amid a growing eagerness among organizers to take advantage of its benefits. Global DMC Partners found 48% are now using AI tools like ChatGPT, Jasper, Midjourney, Fathom and Descript to streamline their event …