Events will become an “oasis of truth” amid a world where experiences of reality are being increasingly shifted by AI, according to an industry expert. Nick Borelli, marketing director at event tech firm Zenus, sees a future where trust built face-to-face becomes one of the most valuable arguments for in-person events. This is because the …

AI adoption in events has surged 60% since 2023, according to a new report. The rise and rise of this technology comes amid a growing eagerness among organizers to take advantage of its benefits. Global DMC Partners found 48% are now using AI tools like ChatGPT, Jasper, Midjourney, Fathom and Descript to streamline their event …

In a rapidly evolving digital landscape, artificial intelligence has emerged as both a challenge and an opportunity for event professionals. This Transformation Stories interview with Fatima Barbero delves deep into its current landscape to uncover the way forward. The role of AI in event management is in “a bit of a mess” but a strategic …

The future of ChatGPT-like tools for event organizers could bring alternatives for data analysis to help improve experiences, according to an ExpoPlatform leader. Mykyta Fastovets, CTO, told how our industry should expect generative AI solutions to be able to help participants and planners in a range of ways. It comes as AI-powered features came out …

ChatGPT, Bard and Bing are a common topic in AI discussions. But did you know live events have been using these algorithm tools long before? AI-powered Matchmaking is an effective way to speed up networking and make more relevant connections, especially at large-scale exhibitions and tradeshows. It works in a similar manner as Netflix and …

If you’re looking to make more money with your next event, it’s time to start thinking about AI. Smart matchmaking algorithms, multilingual chatbots and sentiment analysis are just some of the tools which can help make almost any show more interactive, productive and profitable. Here are six ways AI helps drive positive revenue returns at …

The world of meetings and events has become more fast-paced, dynamic and complex over the last few years. There are many moving parts, including sourcing venues, securing speakers, designing marketing collateral and following up after the event. For a successful outcome, organizers must create tech-enhanced Smart Events for an audience that demands richer experiences. A …

Last year, when live events businesses adopted virtual events as their primary marketing channel, customer expectations drastically changed across several industries, including events and exhibitions. To engage customers and provide immersive, personalised experiences, there is a growing need for event organisers to integrate modern-age technologies with real-time responses and improvements. As global market research company …

With the jury still out on hosting physical meetups, most event professionals are organising their yearly event offerings by including more virtual elements to it. But even as these types of events gain greater traction in 2021, questions persist around the value they offer for networking, leads and revenue. Virtual events are a potent means …

If you dial back the clock to last year when the COVID-19 outbreak had just started showing a global trend, there was a perception that things would return to normal once the pandemic was successfully contained. It turns out, even with the rollout of a vaccine, making an accurate estimate about the timeline for the …