Generic tools don’t cut it for the specialized world of B2B exhibitions and organizers must now cross the “second door” of personalization, according to an industry expert. Stephan Forseilles, chief digital officer at Easyfairs, argues the market has moved past the era of asking “how” to do things and is now stuck wondering which tools …

The event show floor is alive with data – signals, interactions and choices – waiting to be transformed into insight.  AI is the invisible backbone of modern events, orchestrating everything from matchmaking to follow-up. It’s the greatest enabler.  Your goal is not to make events more automated – but to make them more personal, impactful …

Exhibition businesses appear to be navigating a “notable” disconnect between public innovation claims and actual digital adoption, according to Event Tech Forecast findings. New global survey data in the report by ExpoPlatform reveals 74% of firms position themselves as leading innovators, while 45% admit artificial intelligence has yet to meaningfully impact their business models. Kai …

AI-powered technology is constantly evolving to meet the priorities of event professionals. It’s triggered a shift in how events enable businesses to meet their goals – even impacting the amount of marketing budget allocated to live shows. Production, engagement, data analysis and overall experiences are improving – but what are the key elements of an …

Event and exhibition companies are betting big on artificial intelligence to solve their most pressing challenge: keeping attendees engaged in an era of digital distraction.  The shift comes as the industry faces increasing pressure to demonstrate value to both exhibitors and attendees and AI tools unlock new possibilities through personalized experiences and enhanced networking opportunities. …